Whenever we walk into a space, the first thing we notice is usually what we can see. However, your experience within a space is never solely limited to visual observation. Whether you consciously recognise it or not, the way you perceive a space is shaped by a number of factors.
In an age that is swarming with businesses of all kinds and where almost everything is online, there are a plethora of digital establishments competing for our attention across platforms that five years ago didn’t even exist. To create and maintain a successful business, it is now more important than ever to create a strong brand that sticks out from the crowd, especially in design.